Lena Phoenix

Shark Tank Airing: Season 4 episode 414 

Lena Phoenix is the co-founder and COO of Xero Shoes.  A 4th generation entrepreneur, she has experience starting, growing and selling companies across multiple industries.  She is also an award -winning author.  Lena attended Reed College and holds a BA from Naropa University. 

An experienced storyteller, Lena is a clear-eyed guide on the journey of turning a company from a spare bedroom hobby to a multi-million dollar brand.  Having worked in partnership with her husband, Steven Sashen, for over 15 years, she also can offer insight into the particular joys and challenges of starting a business with a spouse, including the pros, the cons, and when it's definitely not a good idea.

Xero Shoes makes lightweight performance recreation footwear. With Xero Shoes, you get all the fun and benefits you love about being barefoot, plus just the right amount of protection and comfort.