Tracey Noonan


Shark Tank Airing: Season 4 Episode 422, Season 5 Episode 501, Season 6 & & Updates



Tracey Noonan is the CEO and Co-Founder of Wicked Good Cupcakes, Inc. along with daughter, Dani Vilagie. Wicked Good started in the South Shore home kitchen of Tracey and Dani in 2010. They opened their first retail location in Cohasset, MA October of 2011. In 2013 a second location was opened in Boston’s historic Faneuil Hall Marketplace. The company now 4 years young, has grown to be a nationally known, multi-million dollar brand thanks to an appearance on “Shark Tank” and has grown to be a 10 million dollar business since its airing. Wicked Good cupcakes isthe largest shipper of cupcakes in the US and has added a host of products including cheesecake, cake, pies, brownies and gluten -free cupcakes in jars. Recently, WickedGood entered into a co- branding opportunity with billion dollar business, Cinnabon and is currently in talks to co-brand with apparel giant, Life is Good.

Tracey and Dani have appeared on ABC’s Good Morning America, 20/20, the Kris Jenner Show, the Meredith Vieira Show, CNBC’s Squawk Box, StartUp USA, Food Factory and ABC’s latest hit, Beyond the Tank and as a guest on QVC. Tracey was a 2015 Semi Finalist in the prestigious Ernst and Young Entrepreneur of the Year competition in 2015 and was nominated again this year, 2016. Tracey also mentors MBA students for Babson College’s Innovative WIN Lab. Wicked Good Cupcakes, Inc was ranked #9 in the 50 fastest growing privately owned companies in MA this past April, 2016. Wicked Good is currently building out a 21,000 square foot baking and warehousing facility in Hanover, MA. Other commercials bakeries are located in Cohasset, MA and East Norristown, PA.